This paper examines the evolution of counterfeit research over the past 43 years, analyzing sources of knowledge and key research themes. Through a systematic review of 713 academic articles from 1978 to 2021, we explore trends in research productivity and impact. Using Leximancer software, we identify emerging themes such as products, piracy, and ethics, providing valuable insights into this field. Our study, published in the Journal of Business Ethics, contributes to a deeper understanding of counterfeit literature by capturing multi-decade sources of knowledge in business journals.

This study analyzes YouTube comments on fashion haul videos from 2011 to 2021 to track the evolution of sustainable fashion discourse. Findings indicate increasing awareness and engagement, suggesting opportunities for promoting sustainable practices in the fashion industry through retail-affiliated content.

This study aimed to classify fashion consumers based on emotional and shopping traits to understand their consumption patterns and disposal behaviors. Through an online questionnaire with 168 US-based participants, three clusters were identified: Distressed and Self-Oriented, Warm and Thrifty, and Cold and Frivolous. These clusters offer insights for tailored strategies to promote sustainable fashion consumption, presenting a new dimension to the field.

This study seeks to define and conceptualize digital fashion, an evolving field with varied interpretations. Through a combination of Twitter analysis and systematic literature review, six key themes emerge: design, consumer, virtual, body, printing, and supply. Digital fashion is defined as "the virtual creation, production, and representation of one's identity via computer-generated design," encapsulating its essence. Each theme contributes uniquely to the understanding and advancement of digital fashion, prompting further research directions in this dynamic domain.

This research highlights the importance of product labeling strategies in promoting returnable packaging campaigns to consumers, particularly in the context of sustainability initiatives. Two experimental studies reveal that messages emphasizing ease of use for returning products are more effective than other approaches like rewards or social modeling. Additionally, targeting self-enhancing values through ease of use messaging increases consumer participation in returnable packaging programs, particularly among individuals primed to be more self-enhancing.

This research delves into the complex relationship between hedonistic tendencies, sustainable values, and behaviors in consumption contexts. Contrary to traditional beliefs, it reveals a paradoxical positive link between hedonism and sustainable behavior, mediated by thrill-seeking and the need for uniqueness. Structural equation modeling with data from consumers in Canada and the USA demonstrates that while hedonistic tendencies may not align with sustainable values, they can still drive sustainable behaviors through these motivational factors. These insights offer valuable strategies for promoting sustainability across diverse consumer segments.

This paper examines the environmental and health impacts of plastic packaging in the beauty industry, highlighting the challenges posed by common plastics like ABS, SAN, PET, PP, HDPE, LDPE, and PVC. While these materials offer convenience and cost-effectiveness, they contribute to significant waste and environmental harm. The review also discusses alternative bioplastics, which offer promising solutions by utilizing by-products, requiring less energy, and posing fewer environmental and health risks. Ultimately, embracing these alternative materials is essential for fostering a more sustainable beauty industry.

This research analyzes sustainable fashion consumption literature to identify key themes and proposes a framework encompassing Consumer Insights, Marketing Communications, Design and Product Attributes, and Disposal. Despite limitations, the study offers practical implications such as raising awareness, improving marketing, and encouraging alternative activities for sustainable fashion consumption. Understanding consumer motivations and barriers is essential for promoting sustainability in the fashion industry.